Everyone’s Talking Negative SEO: Should You Be Concerned?

Negative SEO is on the minds of many search engine optimizers these days. However, SEO’s mostly talk about it within the context of Penguin update and Google’s war on spam, because there is barely enough data to discuss it as a separate subject. Well, I believe it’s still important to make an in-depth analysis of the current state of negative SEO, since many folks would like to know at this point – should they be concerned?

Let’s take a step back and see what lead to the new wave of negative SEO concerns. Thing is, negative SEO had been discussed and dreaded many times in the past, but Google repeatedly managed to keep SEO’s assured that the former can never be effective to the extent that it should be feared.

This time, here is how the situation unfolded...