Testing, testing, and more testing is the mantra of many Internet entrepreneurs. If you have already set clear goals detailing what you want visitors to do while on your site, Google Analytics has introduced a method to test different landing pages to determine which converts best. Depending on the role your website plays in your business strategy, goals can include a visitor making a purchase, downloading a whitepaper, watching a video, signing up for a newsletter, or navigating to a specific URL. Content Experiments in Google Analytics allows you to present different variations of a landing page to different visitors and track metrics for each to determine which leads to the highest percentage of conversions.

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