Penguin 1.1 Now Live – More Incentive to Write What You Love

Wow. So much has happened in the world of search over the last few months! It’s given me quite the ulcer… how about you? Webmasters far and wide have been scrambling to revise their SEO strategies, embarking on link-removal campaigns that could rival the Crusades and rabidly trimming the keyword-stuffed fat dripping from every page on their sites. Some are spitting mad, others are devastated, and a big chunk of spammers have dropped off the grid for good (not that we’re complaining about that last one).

But still, there are millions of well-meaning website owners licking their wounds and trying to make sense of what exactly caused their rankings to go haywire. The dust has finally begun to settle from Penguin’s initial rollout, and things were beginning to level out. Site owners breathed a sigh of relief and started the process of regrouping. Then, this: